Table of Contents

1. Introduction
2. What is a Corporate Event Planning License?
3. Key Services Offered by Corporate Event Planners
4. Steps to Obtain a Corporate Event Planning License in Dubai
   • Mainland vs Free Zone
   • Required Documents
   • Application Process
5. Compliance and Regulations for Event Planners
6. Related Licenses
   • Wedding Planning License
   • Exhibition License
   • Entertainment Event License
7. Costs of Acquiring a Corporate Event Planning License
8. Benefits of Starting a Corporate Event Planning Business in Dubai
9. Conclusion

1. Introduction

Dubai is a global hub for business and corporate activities, and event planning is a thriving sector. Companies regularly host conferences, product launches, workshops, and large-scale corporate events. A Corporate Event Planning License allows individuals and businesses to legally organize, manage, and execute such events in Dubai, making it an attractive business opportunity.

In this guide, we’ll walk you through the process of acquiring the license, the key responsibilities of an event planner, and how this business can thrive in Dubai’s competitive market.

2. What is a Corporate Event Planning License?

A Corporate Event Planning License enables professionals and companies to provide event management services specifically tailored for corporate clients. These services include planning and organizing:

• Conferences and Seminars.
• Business Networking Events.
• Workshops and Training Sessions.
• Corporate Product Launches.
• Annual General Meetings (AGMs) and shareholder events.

With this license, businesses can legally offer event planning services to corporations and handle everything from logistics and scheduling to catering and entertainment.

3. Key Services Offered by Corporate Event Planners

Corporate event planners in Dubai offer a wide range of services, including:

• Event Concept and Design: Developing the theme, layout, and agenda for the event.
• Venue Selection and Setup: Securing the ideal location for corporate events, including necessary arrangements for seating, equipment, and decor.
• Logistics Management: Handling transportation, accommodation, and technical support for the event.
• Entertainment and Catering: Arranging catering services, entertainment options, and AV setups.
• On-site Event Management: Overseeing the event day, coordinating teams, managing schedules, and ensuring the event runs smoothly.
• Post-event Analysis: Offering feedback and data collection services to assess the event’s impact.

4. Steps to Obtain a Corporate Event Planning License in Dubai

Step 1: Mainland vs Free Zone

When setting up an event planning business in Dubai, the first decision is whether to establish it in the mainland or a free zone.

• Mainland Setup: Provides access to a larger market, allowing event planners to operate freely throughout Dubai and the UAE. However, you will require a local sponsor who will own 51% of the company shares.
• Free Zone Setup: Free zones like Dubai World Trade Centre (DWTC) and Dubai Media City offer full foreign ownership but may limit your ability to operate outside the free zone without a local agent.

Step 2: Required Documents

To apply for a Corporate Event Planning License, you will need:

• Copies of shareholder passports.
• Trade name reservation certificate.
• Lease agreement for office space.
• Business plan outlining the scope of event planning services.
• No Objection Certificate (NOC) if applicable.

Step 3: Application Process

1. Department of Economic Development (DED) Approval: If setting up in the mainland, you will apply to the DED, which oversees business licenses in Dubai.
2. Free Zone Authority: For free zone businesses, you will apply through the relevant free zone authority, such as DWTC or Dubai Media City.
3. Event Industry Approvals: Depending on the type of corporate events you plan, additional approvals may be required from Dubai Tourism and Dubai Municipality for certain large-scale events.

5. Compliance and Regulations for Event Planners

Corporate event planners must adhere to Dubai’s strict compliance regulations, which include:

• Health and Safety Standards: Ensuring all events meet Dubai’s health and safety regulations, particularly for large gatherings.
• Entertainment and Licensing: If you provide entertainment, such as live music or performances, you must apply for entertainment permits.
• Insurance: Event planners are required to have public liability insurance and event insurance to cover potential risks or cancellations.

6. Related Licenses

Wedding Planning License

For event planners looking to expand into personal events, a Wedding Planning License allows you to organize weddings and related ceremonies. Many corporate event planners also handle large-scale personal events, adding this license for versatility.

Exhibition License

Dubai is home to many international exhibitions. An Exhibition License allows planners to organize and manage large-scale exhibitions for corporate clients, adding another service line to their portfolio.

Entertainment Event License

In addition to corporate events, event planners can opt for an Entertainment Event License to organize concerts, festivals, and cultural events. These licenses are complementary, as corporate events often include entertainment aspects.

7. Costs of Acquiring a Corporate Event Planning License

The cost of obtaining a Corporate Event Planning License in Dubai can vary depending on several factors, such as the size of your business, location, and services offered. Below is an approximate breakdown:

• License Fees: AED 15,000 – AED 30,000 annually depending on the jurisdiction.
• Office Lease: AED 40,000 – AED 100,000 annually, based on the location and size of the office.
• Insurance: Event planners must acquire public liability and event-specific insurance, costing around AED 5,000 – AED 10,000.
• Approvals and Permits: Additional permits for entertainment or large-scale events may cost between AED 2,000 and AED 5,000.

8. Benefits of Starting a Corporate Event Planning Business in Dubai

High Demand for Event Services

Dubai is a major business destination, hosting hundreds of corporate events each year. There is consistent demand for professional event planners who can handle the logistics and execution of events, ranging from conferences to product launches.

Diverse Clientele

Dubai’s international business community offers access to a diverse range of corporate clients, from local businesses to multinational corporations. Event planners in Dubai can tap into both local and global markets.

Growing Business Hub

With Dubai’s growing reputation as a global business hub, the event planning industry is set to grow even further. The city regularly hosts international events like Expo 2020 and major corporate conventions, providing event planners with ample business opportunities.

9. Conclusion

Acquiring a Corporate Event Planning License in Dubai is a smart business move for individuals or companies interested in capitalizing on the booming event industry. With Dubai hosting some of the world’s largest corporate events, there is no shortage of demand for expert planners who can provide end-to-end event management solutions.

By understanding the licensing process, related licenses, and compliance requirements, you are well-positioned to start your corporate event planning business and cater to Dubai’s vibrant and ever-expanding corporate landscape.